Translate your strategy into a story people can get behind.

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We are Broom & Moon, creators of strategic narratives for leaders who want to have a greater impact and see faster growth.

We work with leadership teams when they know where their organisation needs to go, but are frustrated at the pace of execution.

We can help you make quicker, bolder moves by turning your strategy into a story that:

Appeals to all your audiences:

Maintain unshakeable investor confidence

Get everyone pulling in the same direction — from your top team down

Incorporate the voice of your customers

Aligns your teams:

Build a “permissionless” org where people focus on the right things

Inspire every employee to contribute their best

Turn purpose and values into a practical filter for decision-making

Want to rally your people around a new strategic story?

Get in touch

We’ve worked with leaders at these companies

The Afiniti logo in black text on a white background.
Logo with a crown graphic and the text 'Aldrich & Co' in black.
Black and white image of the Amazon logo with a smiley arrow underneath
Black and white logo of Australia Post with a stylized postal pouch and the text 'Australia Post'.
The BBC logo with three black squares containing the letters B, B, and C.
Black and white logo with the word 'BELRON' beneath a geometric design of four rectangles and a diagonal line.
Blackmores logo with the word 'BLACKMORES' in bold black letters.
BNP Paribas logo featuring three black birds flying above the bank's name in bold black text.
British Council logo with four black circles and the words 'British Council'
A simple black stick figure drawing of a person with a circular head, two arms, and two legs, standing on a white background.
A large black rectangular banner with white text over a plain white background.
Black silhouettes of people in a bus stop shelter on a city sidewalk, with a woman looking at her phone, a man with a backpack, and a person sitting with headphones, alongside a streetlamp and a building with windows in the background.
The image shows a person with glasses, wearing a dark-colored shirt, and working with a computer.
Dow Jones logo with the text 'Dow Jones' beside a stylized 'D' symbol
Logo of the European Central Bank with a euro coin symbol above the text.
Black silhouette of a person with outlines of a head and shoulders, with a lightbulb inside the head symbolizing an idea or thinking.
European Commission logo with stylized buildings and stars.
Fidelity Investments logo with a stylized compass and the company name in bold black letters.
Black background with the word 'gleeds' in large gray lowercase letters.
Black logo with a rooster silhouette and the word 'HOWDENS' next to it.
Logo with a diamond-shaped design above the text 'S3C'.
A black background with the word 'lendlease' written in lowercase white letters centered in the image.
Black background with a white graphic of a stylized butterfly and the text 'M9' in large black letters.
The logo of MACQUAR, featuring a circular emblem with a smaller circle inside, and the word MACQUARH written in uppercase letters next to it.
Microsoft logo with four squares forming a window and the word 'Microsoft' next to it.
Black background with the white and gray logo of Ofcom, a communications regulator.
The word "cow" with a black circle and the letter "w" inside, with the phrase "What about".
A person lying on a bed, covered with a striped blanket, resting with their head on a pillow.
Black silhouette of a dog standing on a grassy hill during sunset with a partly cloudy sky
QBE logo with a geometric icon resembling a triangle and the letters 'QBE'.
Black background with the RBS logo and text in gray.
Logo of REA Group featuring a house icon and the text 'REA Group'.
A black and white silhouette of a man holding a cane, standing on a blue rectangular area with white text, against an orange background with a yellow sun and clouds.
The logo of Sainsbury's supermarket chain, featuring the brand name in black lettering.
Black and white illustration of a raised fist holding a rifle, symbolizing resistance or protest.
Logo of Schroders, a financial services company.
Black and white photo of a bride in a wedding dress holding a bouquet, standing in a garden with trees.
Telstra logo on a black background
Black polygon with white text reading "TNM" inside.
UBS logo featuring a black key design and the letters 'UBS' on a white background.
A black and white coat of arms featuring a shield divided into four sections, each with a lion rampant, a crown above, and a Latin inscription underneath.

What is a strategic narrative and why do you need one?

Most leaders don’t have a problem deciding on a strategy. They have a problem communicating that strategy to the wider organisation, as these recent stats show:

55%

of today’s business leaders cite poor communication as a reason for a failure to translate strategy into execution

The Capability Mindset: Turning Business Transformation Into A Repeatable Discipline, Forrester Consulting, 2026

13%

Just 13% of employees strongly agree their leadership communicates strategy effectively

Gallup research, 2021

87%

of leaders think their strategy has been clearly communicated but only 64% of their employees say they’re clear on their org’s strategy

The IC Index, 2026

Here’s what those leaders who are struggling to turn strategy into action are lacking: a strategic narrative.

A strategic narrative is a shared story about who you are as an organisation, where you’re going, and how you’ll get there.

It gives your teams a collective way of looking at the world. And a common language for talking about what you’re all there to do.

In short, a strategic narrative gets everyone pulling together in the same direction. Which means faster growth and a bigger impact

Book a quick call to learn more about what a new strategic story could do for your organisation.

Book a call
A woman with light brown hair smiling, wearing a black leather jacket and a patterned blouse, with a purple background.

I was so impressed with your ability to understand the complexities of our Asia business. I loved the creative ideas you came up with to get everyone talking, which meant we landed on an inspiring vision that was right for our business and resonated with the whole team.”

Tracey Fellows
Former President, Microsoft APAC

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