As your new brand language goes through rounds of reviews, it risks growing to the point of clunkiness. Here’s how to be consultative without creating statements that sag under their own weight.

Great brand language isn’t clever or creative — at its best, it captures what everyone’s been saying all along. 

The best brand names are the product of playfulness and an open mind. So if you’re after a name that’s more memorable than your competitors’, here are three places to let your mind wander (and one to avoid).

We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.

In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.

You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

We just returned from Web Summit 2023 and we have thoughts. Specifically on how (and how not) to talk about tech.

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