Blog
Inside the mind of our brilliant brand designer
We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.
What makes a great brief for a brand identity?
In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.
Should you use ChatGPT to write about your business?
You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.
What we’ve been up to: telling stories and talking tone of voice
A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.
Tone of voice: Brand or bland?
Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.
Tone of voice: consistency starts with listening to your people
Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.
Tech brand? Here’s how to present your startup idea so people actually get it
We just returned from Web Summit 2023 and we have thoughts. Specifically on how (and how not) to talk about tech.
Want more hints and tips?
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