The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.

As your new brand language goes through rounds of reviews, it risks growing to the point of clunkiness. Here’s how to be consultative without creating statements that sag under their own weight.

Great brand language isn’t clever or creative — at its best, it captures what everyone’s been saying all along. 

To celebrate Broom & Moon’s anniversary, which also happens to fall on International Women’s Day, we’re sharing a bit more about the two women behind the brand.

In our free webinar, Beyond tablestakes, we shared six tips for uncovering, articulating and role-modelling your values - so they really make a difference to your org.

Regular all-hands meetings are an essential tool for engaging employees — but they’re not without their pitfalls. Here’s how to make sure your next one is a hit, not a flop.

Netflix, Spotify and Asana are just some of the companies that have nailed down their culture in a compelling written form. Here’s how to create your credo for employees to live by. 

Hybrid working isn’t going away, whatever Alan Sugar thinks. So how do you create a model to do hybrid well? By asking the people who actually do the work.

Join us on 26 February for a free one-hour session on how to bring your organisation’s values to life.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

12 tips to get investment, win new clients and inspire your team in 2025 — drawn from some of our favourite projects in 2024.

How do you define organisational culture? James Rutherford, HR consultant and friend of Broom & Moon, shares his definition — and the questions to ask to understand yours.

The best brand names are the product of playfulness and an open mind. So if you’re after a name that’s more memorable than your competitors’, here are three places to let your mind wander (and one to avoid).

Naming your new business or product can be a tricky task - not least because everyone will have an opinion on the options. Here are three tips for getting feedback that helps, not hinders.

This month has been all about great writing — from accepting an award for copywriting to sharing tips on winning over employees with your words.

Measuring ROI in employee comms is hard. But demonstrating ROI can completely change how you're viewed within your org and the value you bring. So what and how should you measure? 

Leigh Findlay, change comms expert and friend of Broom & Moon, shares her tips on the powerful questions to ask your stakeholders at the outset of their change project.

If your employee comms team is just one person, it’s likely they’ve no time to focus on what the job should be: helping employees understand the big picture and their role in it.

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

Banging on about doing the right thing won’t save you from a scandal. Possibly the opposite, in fact.