Blog
One person doing all your internal comms? Here’s why that might not be enough.
If your employee comms team is just one person, it’s likely they’ve no time to focus on what the job should be: helping employees understand the big picture and their role in it.
What we’ve been up to: shortlisted for a copywriting award!
Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.
This ubiquitous corporate value is a red flag for a culture in trouble
Banging on about doing the right thing won’t save you from a scandal. Possibly the opposite, in fact.
Does your org need a purpose filter?
It's one thing to have a purpose and values - quite another to make them part of people's day-to-day decision-making. Here's a tool that can help.
A great mission can turbocharge your employee engagement
Hugh Hawthorne, Director at PeopleNav and friend of Broom & Moon shares research demonstrating a link between purpose and performance.
Could a single corporate value be enough?
More than three corporate values and your people will struggle to live by them. But what if you could boil your values down to one guiding principle?
What we’ve been up to: “The two funnest girls at Cambridge Tech Week”
The highlight of this month’s calendar was spending a week in Cambridge, giving talks to startup founders and new graduate students at the University.
“Always be fundraising”: how to prepare for your next round of investment
In the third in a series of posts on what your scale-up should be focusing on after a successful fundraise, we’re looking forward — to your next round of investment.
Start-up to scale-up? 3 things to do to win more business
In the second in a series of posts on taking your business from startup to scaleup, we look at upping your game when it comes to attracting new customers.
3 ways to keep your team aligned as you go from start-up to scale-up
In the first in a series of posts on what to focus on after a successful raise, we share some tips for aligning your team around your mission.
What we’ve been up to: “super helpful” writing training
This month, we've had a lot of fun training different teams to be more persuasive and engaging writers.
After a new brand for your business? Here’s some inspiration for you.
Broom & Moon’s go-to visual brand expert, Ivana Martinovic, on the brands she loves — and the websites she turns to for inspiration.
Inside the mind of our brilliant brand designer
We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.
What makes a great brief for a brand identity?
In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.
Upcoming workshop: How to hook investors in the first 30 seconds
In Cambridge on 11 September? Join Broom & Moon at this free workshop on how to craft a powerful purpose statement that excites investors — and nudges them to say “yes”.
Mastering public speaking: handling nerves with influence and impact
The secret to overcoming stagefright? Tap into your love of your subject. So says Ricky Lien, executive communication coach, in this special guest post for Broom & Moon.
Conference speech? 5 tips to wow your audience
Here’s how to craft a keynote people remember (for all the right reasons).
How to coach a first-time presenter to embrace the limelight
How do you take a nervous, introverted, newbie presenter — and turn them into the confident star of the show?
Presentation to give? Here’s where to start.
In the first in a series of blog posts on speeches and presentations, we talk about how — and how not — to get started.
What we’ve been up to: telling stories, selling ideas
Want me to buy your product? Invest in your business? Give you my best as an employee? Then ditch the jargon and tell me a story. That was the message of our recent webinar.
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