How do you define organisational culture? James Rutherford, HR consultant and friend of Broom & Moon, shares his definition — and the questions to ask to understand yours.

The best brand names are the product of playfulness and an open mind. So if you’re after a name that’s more memorable than your competitors’, here are three places to let your mind wander (and one to avoid).

Naming your new business or product can be a tricky task - not least because everyone will have an opinion on the options. Here are three tips for getting feedback that helps, not hinders.

This month has been all about great writing — from accepting an award for copywriting to sharing tips on winning over employees with your words.

Measuring ROI in employee comms is hard. But demonstrating ROI can completely change how you're viewed within your org and the value you bring. So what and how should you measure? 

Leigh Findlay, change comms expert and friend of Broom & Moon, shares her tips on the powerful questions to ask your stakeholders at the outset of their change project.

If your employee comms team is just one person, it’s likely they’ve no time to focus on what the job should be: helping employees understand the big picture and their role in it.

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

Banging on about doing the right thing won’t save you from a scandal. Possibly the opposite, in fact.

It's one thing to have a purpose and values - quite another to make them part of people's day-to-day decision-making. Here's a tool that can help.

Hugh Hawthorne, Director at PeopleNav and friend of Broom & Moon shares research demonstrating a link between purpose and performance.

More than three corporate values and your people will struggle to live by them. But what if you could boil your values down to one guiding principle?

The highlight of this month’s calendar was spending a week in Cambridge, giving talks to startup founders and new graduate students at the University.

In the third in a series of posts on what your scale-up should be focusing on after a successful fundraise, we’re looking forward — to your next round of investment.

In the second in a series of posts on taking your business from startup to scaleup, we look at upping your game when it comes to attracting new customers.

In the first in a series of posts on what to focus on after a successful raise, we share some tips for aligning your team around your mission. 

This month, we've had a lot of fun training different teams to be more persuasive and engaging writers.

Broom & Moon’s go-to visual brand expert, Ivana Martinovic, on the brands she loves — and the websites she turns to for inspiration.

We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.

In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.