Writing training: one-to-one coaching and group workshops
Our writing workshops will arm your team with the skills and confidence to turn what you want to say into words your audience wants to hear.
We know from experience that the most effective writing training is directly relevant to your day-to-day work.
So we don’t do off-the-shelf sessions. Instead, we develop tailored workshops that are highly practical, hands-on and structured around real-life examples of your team’s writing.
For this reason, no two workshops are the same. but a session might typically cover how to:
Ditch corpspeak for warm, friendly, human language
Structure writing for maximum impact
Uncover and craft compelling stories
Interview people to get to the story
Devise irresistible headlines
Apply tone of voice guidelines consistently and appropriately
Want to know more about our bespoke training and one-to-one coaching?
Download our brochure.
Our work
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The European Central Bank: helping international teams talk engagingly about their work
A series of writing workshops that completely transformed how employees wrote.
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EE: tone of voice training in response to a major brand refresh
Bespoke workshops for an internal comms team that wanted to tell more compelling stories.
Our thinking
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Show, don’t tell: 4 powerful strategies for telling better business stories
Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.
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Story first, strategy second: how to get people to buy into your big idea
A look at two different approaches to communicating the same topic — one much more compelling than the other.
“I have enjoyed our sessions immensely.Your approach has helped me to understand the core principles of good writing. This gave me the confidence to improve my writing style without losing my voice. Your method of coaching really helped to ignite my enthusiasm for trying new approaches in my writing.”
— Senior lawyer, financial services
“You made a tricky subject so clear and entertaining! You brought writing alive with your examples and exercises, which made clear, human writing unforgettable. We would love to have more courses delivered by you so I am sure we will be coming back! Thanks again for your generous and expert help.”
— David Mellis, Head of Public Sector Fundraising - Resources and Bid Writing, Prince’s Trust
Does your team need help with telling the stories your audiences need to hear?