Happy New Year!
Here at Broom & Moon, we thought we’d welcome in the New Year with 12 tips that will help you get investment, win new clients and inspire your team in 2025 — drawn from some of our favourite projects in 2024.
Here’s to more in 2025!
Book in a discovery call if you’d like help with getting investment, winning new clients and inspiring your team.
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Happy New Year!
12 tips to get investment, win new clients and inspire your team in 2025 — drawn from some of our favourite projects in 2024.
January
Our speech for the CEO of an AI scale-up begins A confession. I am not an AI expert. Her talk goes down a storm.
Tip 1: Open with a bang – like a fact or opinion your audience is not expecting.
February
A FTSE 100-listed company asks us to uncover their values by talking to employees.
Tip 2: Don’t impose values like “integrity” on your employees. Listen and use their language.
March
We strip back a 50-page pitch deck for a tech scale-up - to better bring out reasons to invest.
Tip 3: When pitching investors, ditch product specs. Explain how you make life better for your customer.
April
We rewrite a client’s customer-facing apps to create a consistent tone of voice and boost conversion.
Tip 4: Speak your customer’s language. Listen to what they say - and how they say it.
May
We begin writing coaching for lawyer at a global bank.
Tip 5: Clarity matters. Even a lawyer will never tell you something’s too easy to read.
June
Our webinar “Ditch the jargon and tell me a story” is declared “full of insights”.
Tip 6: Tell stories - because while you may feel obliged to write, nobody has ever felt obliged to read.
July
We host workshops for a global company on being a values-led leader.
Tip 7: Embedding your values starts with role-modelling from the top.
August
We deliver a writing workshop for a leading telecoms provider.
Tip 8: Good writing isn’t (just) about the words. It’s mostly about figuring out what matters to your reader.
September
We’re named the two funnest girls at Cambridge Tech Week after our talk on how to hook investors.
Tip 9: Pack your preso with jokes, anecdotes and moments of interaction.
October
We name an Australia-based start-up.
Tip 10: Your name is your single-word intro to your target buyer. Take time to get it right.
November
We kick off a big brand positioning project for a global insurance firm.
Tip 11: Ditch internal jargon and listen to how your target buyer speaks.
December
We propose new values for a UK telecoms firm to support a big change programme.
Tip 12: There’s gold in employee survey comments. Dig into it to understand what needs to change.