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Clare Lynch Clare Lynch

The art and science of brand language 

When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.

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Clare Lynch Clare Lynch

Tone of voice: Brand or bland?

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

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