What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.

Your brand already has an authentic tone of voice. You just need to uncover it — as we discovered when we worked with a hip Australian media company.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

From threatening letters to cringey videos, orgs are sounding increasingly desperate to get people back to the office. But there is a better way.