Hugh Hawthorne, Director at PeopleNav and friend of Broom & Moon shares research demonstrating a link between purpose and performance.

Achieving a moonshot requires courage and a willingness to take risks — and no one’s more illustrative of that than Margaret Hamilton, who helped make the original moonshot happen.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.