The best brand names are the product of playfulness and an open mind. So if you’re after a name that’s more memorable than your competitors’, here are three places to let your mind wander (and one to avoid).

Naming your new business or product can be a tricky task - not least because everyone will have an opinion on the options. Here are three tips for getting feedback that helps, not hinders.

Finding a name that captures the essence of your brand takes time, brain work and bravery — but it’s worth it if you end up with something as memorable as Bluetooth.