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Clare Lynch Clare Lynch

Does your org need a purpose filter?

It's one thing to have a purpose and values - quite another to make them part of people's day-to-day decision-making. Here's a tool that can help.

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Clare Lynch Clare Lynch

10 tips for crafting a powerful purpose statement

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.

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