The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.

How to save your beautiful mission statement from wordsmithing-by-committee.