What we’ve been up to: telling stories, selling ideas

26 Jun

Today, 25 Broom & Moon friends, both old and new, joined us for a webinar on how to use stories to sell anything — from a product to a big idea.

Titled Ditch the Jargon and Tell me a Story, this lively lunchtime workshop covered:

Why tell stories in business
What makes a good story
Where to find great stories
How to use storytelling strategies to sell anything

The participants left the one-hour session armed with practical strategies for bringing ideas to life through the power of storytelling. The three main main lessons were:

Make something happen: show a change to the status quo.
Eliminate abstraction: stimulate your audience’s senses.
Think like a journalist: find the human interest.

Attendees ranged from corporate lawyers, voice coaches and CEOs to internal comms and marketing pros. And they dialled in from places far and wide, including Sydney, South Africa, India, Germany, Boston, Zurich and, of course, our home towns of London and Hove.

Here’s what some of the participants said in the chat:

Thank you. Hope you run some more of these - great lessons. - Chris

Thank you, Clare and Teresa. I always get great writing tips from you. I always look forward to your courses. - Vishruta

My sincere gratitude Clare & Theresa for this oustanding, most insightful and inspiring session. - Michael

Great overview and tips! - Paul

Loved this and your newsletter! - Louise

Thank you, very useful. - Shruti

Thank you. Great tips! - Andreas

Brilliant! - Ricky

Thanks very much, v helpful! - Helen

Thank you very much, great and useful as always! - Maris

Thank you very good webinar - Alicia