Want me to buy your product? Invest in your business? Give you my best as an employee? Then ditch the jargon and tell me a story. That was the message of our recent webinar.

A look at two different approaches to communicating the same topic — one much more compelling than the other.

To make your vision or strategy happen, you need to make it part of your culture. Here’s how employee stories can help.

If you’re looking for investment, talking about products and profit growth will only get you so far.