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What we’ve been up to: shortlisted for a copywriting award!
Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.
Tone of voice: Brand or bland?
Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.
Tone of voice: consistency starts with listening to your people
Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.
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