What we’ve been up to: shortlisted for a copywriting award!
Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Global Women in Marketing Awards Copywriting Award 2024.
The winner will be awarded for her way with words: words that lean on effective copywriting techniques to be clear, creative, concise and compelling.
The WIM Global theme for 2024 is the year of The Exemplar, which celebrates “the exemplary work of those influencing and impacting the evolving global landscape of marketing”.
The Winners, Highly Commended and Commended will be announced at an event in central London on 20 November. Fingers crossed 🤞
Also, a free webinar for you…
Do you work in HR — and want to pick up some copywriting skills of your own?
If you work in HR, you write. A lot.
You might be:
Writing a job ad for that next critical hire.
Drafting a policy for your company’s new parental leave.
Persuading employees to fill in the annual engagement survey.
Designing an induction for new starters.
Or grappling with the language for a restructure that’s going to affect people’s jobs.
Whatever the situation, the words you use not only influence how your employees feel, they shape your organisation’s culture and brand.
And yet how often do you get to work on your writing skills? Well now is your chance!
To hone your way with words, please join us at this free one-hour workshop especially for HR professionals.
You’ll learn to write in a way that’s clear, warm and persuasive, so you can:
Breathe life into potentially dry docs (e.g. policies)
Deliver difficult messages with kindness and respect
Inject fun and creativity when the subject warrants it
Craft compelling job ads that promote the brand
To accommodate different timezones, we’re running the webinar twice on Wednesday 13 November.
Register for UK & EMEA at 13:00 GMT on 13 November
Register for APAC & Americas at 21:00 GMT on 13 November (note this session will be Thursday 14 November local time in APAC)
