Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.