Finding a name that captures the essence of your brand takes time, brain work and bravery — but it’s worth it if you end up with something as memorable as Bluetooth.

When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.

You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.

To fund its next stage of growth, our client needed an attention-grabbing investor deck that presented their business in a clear, concise and compelling way.

A look at two different approaches to communicating the same topic — one much more compelling than the other.

To make your vision or strategy happen, you need to make it part of your culture. Here’s how employee stories can help.

Here’s how to talk about your product in a way that makes your prospect buy.

Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

Pitching an investor or a potential client? You’ll need at least two, maybe three, different decks to get them over the line.

Three tips for creating a pitch deck that gets investors to say “yes” — from the founders of AirBnB.

The best way to ensure your next round of funding? Maintain trust with your investors through regular updates.

In the latest in a series of posts following International Women’s Day, Barb Hyman, Sapia CEO and Broom & Moon client, talks to Broom & Moon about mentors, mansplainers and mirror investors.

Pushing for change? Here’s a creative idea to get people in power on your side — from a protest movement with feminist roots.

Achieving a moonshot requires courage and a willingness to take risks — and no one’s more illustrative of that than Margaret Hamilton, who helped make the original moonshot happen.

To mark International Women’s Day — and the anniversary of Broom & Moon’s founding — here’s a shout-out to the women who’ve inspired us.

What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

Your brand already has an authentic tone of voice. You just need to uncover it — as we discovered when we worked with a hip Australian media company.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.