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Clare Lynch Clare Lynch

The art and science of brand language 

When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.

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Clare Lynch Clare Lynch

One deck is not enough!

Pitching an investor or a potential client? You’ll need at least two, maybe three, different decks to get them over the line.

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Clare Lynch Clare Lynch

Barb Hyman: my advice for female founders

In the latest in a series of posts following International Women’s Day, Barb Hyman, Sapia CEO and Broom & Moon client, talks to Broom & Moon about mentors, mansplainers and mirror investors.

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