We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.

In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.

In Cambridge on 11 September? Join Broom & Moon at this free workshop on how to craft a powerful purpose statement that excites investors — and nudges them to say “yes”.

The secret to overcoming stagefright? Tap into your love of your subject. So says Ricky Lien, executive communication coach, in this special guest post for Broom & Moon.

Here’s how to craft a keynote people remember (for all the right reasons).

How do you take a nervous, introverted, newbie presenter — and turn them into the confident star of the show?

In the first in a series of blog posts on speeches and presentations, we talk about how — and how not — to get started.

Want me to buy your product? Invest in your business? Give you my best as an employee? Then ditch the jargon and tell me a story. That was the message of our recent webinar.

Finding a name that captures the essence of your brand takes time, brain work and bravery — but it’s worth it if you end up with something as memorable as Bluetooth.

When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.

You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.

To fund its next stage of growth, our client needed an attention-grabbing investor deck that presented their business in a clear, concise and compelling way.

A look at two different approaches to communicating the same topic — one much more compelling than the other.

To make your vision or strategy happen, you need to make it part of your culture. Here’s how employee stories can help.

Here’s how to talk about your product in a way that makes your prospect buy.

Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

Pitching an investor or a potential client? You’ll need at least two, maybe three, different decks to get them over the line.

Three tips for creating a pitch deck that gets investors to say “yes” — from the founders of AirBnB.

The best way to ensure your next round of funding? Maintain trust with your investors through regular updates.